Campaign setup
Search, YAN and retargeting for your goal and geo.
Advertising turnkey
Yandex.Direct
Yandex Direct: campaign launch and management. Cabinet rental and setup included. Structure and creatives included.
- $2 000deposit
- 500+reviews
DepositSafe deal and clear terms before you start.
Lots of reviewsWe use case studies, result screenshots and client feedback.
Wide teamStrategy, traffic, content, SEO, analytics and creatives.
TurnkeyFrom audit and offer to launch, reporting and scaling.
Overview
What is yandex Direct
We set up and manage Yandex Direct campaigns. We can rent an ad cabinet if you don't have one. Full prepayment to start.
Anti-spam
Safety boundary
We do not use hidden schemes, cloaking, user deception or techniques that could harm the project's reputation.
we don't promise rankings without accounting for competition and site qualitywe don't hide weak hypothesis signals from the clientwe don't replace real results with reports for their own sake
Pricing
Yandex Direct pricing
- Minimum entry: from 70,000 ₽
- 35,000 ₽ → setup + launch + management
- Ad account rental: 15,000 ₽ (if you don't have your own)
- Ad budget: from 20,000 to 55,000 ₽
- After launch: only ad budget + 22% VAT commission
- Commission after: 35%
What is included
What turnkey Yandex.Direct includes
Semantics
We collect queries and negatives for clean traffic.
Creatives
Ads and banners for tests.
Management and analytics
Bid and budget optimization by conversions.
What affects the result
What decides Yandex.Direct results
Separating Search and the network: without it statistics blend and decisions go blind.
Network placement quality: junk placements must be cleaned manually or they eat budget.
Ad-to-query relevance: it directly affects cost per click.
Autotargeting control: without negatives it quickly drifts off-target.
Yandex.Direct specifics
Search vs. the ad network and autotargeting
Direct has two fundamentally different sources. Search is hot demand: the person already formulated a query. The ad network (RSYA) is partner placements where traffic is cheaper but colder.
They must not be mixed in one campaign — different economics and bids. We always separate them and count payback individually.
Autotargeting can find demand beyond your keywords, but drifts into irrelevant traffic without supervision. For the Russian market Direct is usually stronger than Google Ads, and SEO promotion complements it long term.
- Search hot, formulated demand
- Ad network cheaper and colder, reach-oriented
- Rule never mix them in one campaign
- Autotargeting finds demand but needs control
How we work
Why CASHMACHINE
We count unit economics, not clicks
We drive to cost per lead and payback, not to a pretty CTR in a report.
Daily optimization
We review campaigns daily and shift budget to what pays back.
Частые вопросы
What's included in yandex.direct?
Contextual advertising in Yandex: search, YAN, retargeting, analytics and optimization.
What data is needed to start?
Minimum: a project link, geo, niche, current lead source and target economics.
Who is yandex.direct for?
It fits projects that want a concrete result from yandex.direct rather than general marketing.
How is the result tracked?
We track CPL, CPA, CTR, conversion, lead quality and bundle ROI.
What don't you do?
We don't promise 'leads for pennies' or burn budget without tests, negatives and analytics.
How to order?
Write to Telegram: offer, geo and test budget — we'll estimate the launch and expected economics.
Related services
Next step
Order Yandex.Direct
Write to Telegram, attach a link to your project and desired outcome. We will prepare the first launch plan.